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The mild climate and crystalline sea make Alassio the ideal tourist destination for every age, both for young people attracted by the nightlife both for those who want to spend warm winters in a relaxing and calm atmosphere. For those who love sport, there is a sailing school, a swimming pool, crazy golf, tennis courts and plenty of paths for trekking and mountain bike riding on the surrounding hills. It is a quaint Ligurian historical place formed by numerous alleys and by a long main carruggio (street) parallel to the sea, closed in between old houses and modern shops. In the confectioners’ shops in the place there are the famous chocolate Baci di Alassio. Also famous is the Muretto: decorated with tiles in ceramics with the signatures of a great many celebrities that have sojourned in this splendid place, it has given its name to the well-known beauty contest that is held every summer. According to the legend, Alassio takes its name from Adelasia, the daughter of Otto I of Saxony, who settled in these hills with her lover, a young court cupbearer. In the late nineteenth and early twentieth centuries it became a favourite destination for English gentlemen, who came to winter on the Ligurian Provençal coast. Bearing witness to this period, on the hills and in the town there are splendid villas, the railway station in Liberty style, the English library and the Anglican church, which today hosts high-level shows and exhibitions. Thanks to the English, Alassio became a popular destination internationally.

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